Synopsis
It is not every day that a market sector begins to show explosive growth, but that is the case with alcoholic ciders. This presentation looks at drivers elevating cider sales, identifies who drinks cider, reviews future growth prospects, and examines flavor innovation including the use of selected Latin American fruits.
Reason to buy
" A l c o h o l i c c i d e r i s p e r c e i v e d b y m a n y t o b e a s w e e t , l o w - a l c o h o l d r i n k f o r w o m e n . H o w a r e n e w l a u n c h e s c h a l l e n g i n g t h a t p e r c e p t i o n ?
" W h a t g l o b a l m a r k e t i s e x p e c t e d t o s e e a l c o h o l i c c i d e r s a l e s g r o w a t n e a r l y t r i p l e t h e r a t e o f t h e o v e r a l l m a r k e t ?
" H o w d o e s a l c o h o l i c c i d e r c o n s u m p t i o n v a r y b y a g e ?
" W h a t r e l e v a n c e d o e s c u r r e n t c o n c e r n o v e r g l u t e n h a v e f o r a l c o h o l i c c i d e r , r e l a t i v e t o o t h e r a l c o h o l i c b e v e r a g e s ?
" H o w c a n a l c o h o l i c c i d e r ' s v e r s a t i l i t y s p e e d s a l e s g r o w t h i n t h e f u t u r e ?
Highlights
Globally, the alcoholic cider market represents just 1% of total alcohol beverage sales. However, cider is growing at nearly twice the rate of the overall alcoholic beverage market, and a burst of new flavor innovation, interest from major brewers as well as new craft cider launches portend a bright future for alcoholic cider.
The market is incredibly lopsided in a geographic sense: the largest national market is 10 times the size of the second largest.
