Market Study: the Global

Publisher     :
Canadean
Published     :
March 2014
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
242032
Pages     :
30
Price :   £ 331.00

Synopsis
It is not every day that a market sector begins to show explosive growth, but that is the case with alcoholic ciders. This presentation looks at drivers elevating cider sales, identifies who drinks cider, reviews future growth prospects, and examines flavor innovation including the use of selected Latin American fruits.

Reason to buy
" Alcoholic cider is perceived by many to be a sweet, low-alcohol drink for women. How are new launches challenging that perception?

" What global market is expected to see alcoholic cider sales grow at nearly triple the rate of the overall market?

" How does alcoholic cider consumption vary by age?

" What relevance does current concern over gluten have for alcoholic cider, relative to other alcoholic beverages?

" How can alcoholic cider's versatility speed sales growth in the future?

Highlights
Globally, the alcoholic cider market represents just 1% of total alcohol beverage sales. However, cider is growing at nearly twice the rate of the overall alcoholic beverage market, and a burst of new flavor innovation, interest from major brewers as well as new craft cider launches portend a bright future for alcoholic cider.

The market is incredibly lopsided in a geographic sense: the largest national market is 10 times the size of the second largest.