Malaysia Beer Market Insi

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIMY15
Pages     :
82
Price :   £ 2,165.00

Summary
" Malaysian beer market stagnated

" Shandy has become popular with its low alcohol content

" Imports have shown double digit growth as consumers demand international brands

" Seasonal beer consumption is key for selected beer segments, particularly beers with an ABV of 3% or below

Synopsis
The alcohol adverse nature of 70% of the Muslim population is limiting growth; the country relies on non-Muslims and tourism for its beer sales. The contraband market has seen discounted beers continue to fall, as well as the higher taxes on imported beers meaning lower profitability. Rising affluence of the non-Muslim middle class will see a rise in premium beers.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Malaysia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Malaysia beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Malaysia beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map