Summary
" P r e m i u m b e e r s h a d a r e m a r k a b l e g r o w t h w h i l e d i s c o u n t b e e r s c o n t i n u e d t o s h e d t h e v o l u m e s
" I n c r e a s e d f o c u s t o w a r d s t h e p r e m i u m b e e r s b y t h e l e a d i n g p l a y e r s
" T h e c a t e g o r y w i t n e s s e d a g r e a t e r p a r t i c i p a t i o n f r o m m i c r o - b r e w e r i e s
" P E T p a c k a g i n g h a s b e e n l o s i n g t h e g r i p i n t h e m a r k e t
Synopsis
Craft beers have continued to be the fashion as the beer market grows. Exports and imports were largely affected by Aldaris moving its production to Estonia and Lithuania. Metal cans and glass bottles are taking over from PET packaging as Aldaris switches over to the new forms of packaging. Big breweries have significantly lowered their production of discount beer and focused mainly on premium and superpremium beers.
Reason to buy
" G a i n a n i n - d e p t h u n d e r s t a n d i n g o f t h e d y n a m i c s a n d s t r u c t u r e o f t h e L a t v i a b e e r i n d u s t r y , f r o m t h e l a t e s t c o m p e t i t i v e i n t e l l i g e n c e o f b o t h h i s t o r i c a l a n d f o r e c a s t t r e n d s t o e n h a n c e y o u r c o r p o r a t e s t r a t e g i c p l a n n i n g
" E v a l u a t e t h e c u r r e n t e m e r g i n g t r e n d s a n d f u t u r e g r o w t h o p p o r t u n i t i e s i n t h e L a t v i a b e e r m a r k e t t o s u p p o r t y o u r b r a n d d e v e l o p m e n t a n d m a r k e t i n g i n i t i a t i v e s
" U n d e r s t a n d v o l u m e v s v a l u e t r e n d s a n d i d e n t i f y t h e k e y g r o w t h o p p o r t u n i t i e s a c r o s s t h e s u p e r - p r e m i u m , p r e m i u m , m a i n s t r e a m a n d d i s c o u n t s e g m e n t s t o b e s t t a r g e t p r o f i t a b i l i t y
" A n a l y s e d o m e s t i c a n d i m p o r t e d b e e r b r a n d p e r f o r m a n c e a n d d e t e r m i n e t h e k e y t r e n d s d r i v i n g c o n s u m p t i o n p r e f e r e n c e t o d e v e l o p a c o m p e t i t i v e a d v a n t a g e
" I n t e r r o g a t e t h e u n i q u e g r a n u l a r i t y o f o u r d a t a t o a n a l y s e t h e m a r k e t o n a v a r i e t y o f l e v e l s t o m a k e w e l l - i n f o r m e d d e c i s i o n s o n f u t u r e t h r e a t s a n d g r o w t h p r o s p e c t s i n t h e m a r k e t p l a c e f o r y o u r c o m p a n y
" U s e o u r n e w p o w e r p o i n t a d d - o n t o q u i c k l y a b s o r b a s u c c i n c t s u m m a r y o f t h e k e y t r e n d s i n t h e L a t v i a b e e r m a r k e t
" V i e w a s e l e c t i o n o f t h e k e y 2 0 1 4 p r o d u c t l a u n c h e s a n d i d e n t i f y c o m p e t i t o r a c t i v i t y a n d p r o d u c t i n n o v a t i o n a n d d i f f e r e n t i a t i o n p r o s p e c t s
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map
