Italy Beer Market Insight

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIIT15
Pages     :
166
Price :   £ 7,437.00

Summary
" Beer sales were experienced very slight growth in 2014, mainly thanks to stocking of products in December 2014 in advance of list price increases and further excise duty increases with effect from 1 January 2015

" Heineken Italia remains the leading brewer in Italy

" Beer mixes were the success story of 2014, helping to expand the consumer base for beer

" The trend towards higher quality specialty and craft beer is continuing, particularly in the north of Italy

" The Italian market remains dominated by pale lager-style beers

Synopsis
Beer sales grew marginally in 2014 predominantly because of additional purchases made in December ahead of planned price and exercise duty increases with effect from 1 January 2015. Aside from these purchases however, consumption was down in response to a poor summer. Beer mixes were the success story of 2014, driven by the launch of three further beer mix products, helping to expand the consumer base for beer.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Italy beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Italy beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Italy beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map

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