Ireland Beer Market Insig

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIIR15
Pages     :
112
Price :   £ 5,753.00

Summary
" The category marked a modest growth

" Ale experienced a significant growth

" Diago had its new Guinness production facility located at St Jame s Gate in Dublin

Synopsis
The Irish beer market experienced a modest increase, comprising of a modest growth in stouts and strong growth for ale and NAB/LABs. The Irish economy improved strongly in 2014 helping to bolster consumer confidence, however the trend arising during recession years to drink friends at home before going out to the town has remained.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Ireland beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Ireland beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Ireland beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map