India Beer Market Insight

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIIN15
Pages     :
108
Price :   £ 4,873.00

Summary
" Beer recorded a growth despite regulatory hurdles in 2014

" Increases in disposable incomes, youth population, and changing lifestyles resulted in social acceptance

" Increasing affordability for strong and imported beer are the key factors driving the growth in premium brands

" Demand for beer is expected to increase further in 2015 with plenty of room for more licensed outlets

" Innovation and packaging are the key points which the beer companies are focusing on

Synopsis
Beer was able to grow in spite of additional regulation as it becomes a more socially acceptable beverage, particularly amongst the youth in metros. The market experienced increasing premiumisation as strong and imported beers became more affordable. Despite these growth factors beer still only accounts for a small amount of total alcohol consumption in India, however beer still only represents a small amount of total alcohol consumed.


Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the India beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the India beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the India beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map

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