Hungary Beer Market Insig

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIHU15
Pages     :
126
Price :   £ 6,620.00

Summary
" The beer market recovered slightly in 2014

" Cans and glass bottles are the leading packaging types in the landscape

" Both branded and Private Label products saw increased sales

Synopsis
Hungarian beer market saw slight growth in 2014, however further growth was prevented due to poor summer weather which is peak time for sales of beer. On-premise volumes were affected but off-premise volume continued to grow and gain further market share. Due to the high excise tax in Hungary alcohol levels have been slowly reduced by players.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Hungary beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Hungary beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Hungary beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map