Hong Kong Beer Market Ins

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIHK15
Pages     :
96
Price :   £ 1,540.00

Summary
" Beer consumption registered a drop in 2014

" Imported brands continued to dominate the market

" The beer market was benefited from depreciation in some currencies

Synopsis
Beer declined by due to weaker consumer and tourist spending. The entry barrier for imported beer is low as there is no import tax in Hong Kong, beer from Japan and Europe were imported more. Due to the time difference with Brazil the FIFA world cup did not have much of an impact on volume as the games were either late at night or early in the morning.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Hong Kong beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Hong Kong beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Hong Kong beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions

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