Honduras Beer Market Insi

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIHN15
Pages     :
74
Price :   £ 2,289.00

Summary
" Price and convenience drive the market

" Lager has an almost complete monopoly as a beer type

" Cerveceria Hondurena is still the leading company in the market

Synopsis
Beer market expanded due to promotional activities. The leading player in the market implemented an affordability strategy, encouraging retailers to offer beer at recommended retail prices by placing price listings at POS. Growth in the on-premise channel declined as due to the domestic issues found in Honduras which keep consumers away from bars. SABMiller offers beers at lower price in on-premise establishments to attract consumers and retails multipacks so consumers can drink at home.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Honduras beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Honduras beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Honduras beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map