Guatemala Beer Market Ins

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIGT15
Pages     :
88
Price :   £ 2,172.00

Summary
" Large modern retail saw rapid growth as more stores were opened

" National brands outperformed international brands due to competitive pricing

" Overall market growth driven by price promotions

Synopsis
The beer market continued to grow driven by price promotions to encourage sales as disposable income is low. National brands outperformed international brands as they benefited from strong distribution channels, lower prices and more promotions. Due to the low disposable income mainstream brands saw the greatest growth rates.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Guatemala beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Guatemala beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Guatemala beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map