Greece Beer Market Insigh

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIGR15
Pages     :
128
Price :   £ 822.00

Summary
" Greek brands continued to increase over imports

" Weiss beer saw strong growth as consumers were more willing to experiment

" Market declined due to consumers reducing their spending

" Beer consumption remains highly seasonal and the poor summer in 2014 affected sales

Synopsis
The beer market declined after several years stability. The political situation at the end of 2014 led to a decline in consumer confidence which was compounded by a poor summer. Discount and mainstream brands saw growth as consumers economized which consequently had an effect on premium and superpremium products. Intense price competition from leading brewers had an impact on PL as consumers switched from PL to these branded products.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Greece beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Greece beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Greece beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisons Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
4.1 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map