France Cider Market Insig

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
CRMIFR15
Pages     :
70
Price :   £ 1,401.00

Summary
" Poor weather during the summer has led the market to contract

" The market leaders are retailers PL products

" Organic cider remains marginal as consumers see cider as a quality product organic or not

" Artisanal cider continues to grow but volume remains marginal

Synopsis
Although the market contracted, the main innovations were in flavoured cider, with both them and rose ciders sales continuing to expand. Cider is a widely known drink in France but it has limited appeal to consumers as it remains strongly linked to festive consumption occasions. Alcohol free cider doesn t have much of a market as it is already quite low in alcohol compared to other drinks.

Reason to buy
" Gain in-depth understanding of the dynamics and structure of the France cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the France cider market to support your brand development and marketing initiatives

" Compare and track the performance of brands and brewers to develop a competitive advantage

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the France cider market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Market Update
2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Legislation and Taxation Tables
2.5 Cider Pricing Tables
2.6 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology & Product Definitions
4.3 Map