France Beer Market Insigh

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIFR15
Pages     :
130
Price :   £ 7,590.00

Summary
" Superpremium beers grew due to increased consumer demand and product innovation

" Ongoing price wars among retailers led to price promotion and additional volume

" Lots of innovation and launches helped attract new consumers to the market

" FIFA World Cup helped on-premise sales due to the increased footfall

Synopsis
The beer market in France grew with brewers launching new brands. Flavored beer developed further in 2015 with new launches. Mainstream and discount brands continued to decline due to the effect of beer taxes introduced in 2013 and increased competition from superpremium brands. PL continued to decline as price competition among retailers made branded products far more competitive.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the France beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the France beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the France beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map