Synopsis
T h i s F o r e S i g h t s r e p o r t w a s c o m p i l e d a c c o r d i n g t o C a n a d e a n s F o r e S i g h t s m e t h o d o l o g y w h i c h a i m s t o i d e n t i f y n e w c o n c e p t s t h a t c o u l d i n f l u e n c e c o n s u m e r t r e n d s o r h a v e a f u t u r e c o m m e r c i a l a p p l i c a t i o n i n c o n s u m e r p a c k a g e d g o o d s .
Reason to buy
" H o w i s t h e e x p e r i e n c e o f e a t i n g m a r i j u a n a s i g n i f i c a n t l y d i f f e r e n t f r o m t h e e x p e r i e n c e o f s m o k i n g i t ?
" W h a t t y p e s o f f o o d a n d b e v e r a g e p r o d u c t s a r e b e i n g i n f u s e d w i t h c a n n a b i s ?
" T h e s a l e o f s o - c a l l e d m e d i c a l m a r i j u a n a h a s p a v e d t h e w a y f o r t h e d e v e l o p m e n t o f m a r i j u a n a e d i b l e s . H o w h a s t h i s c h a n g e d t h e g a m e ?
" O v e r - c o n s u m p t i o n i s a b i g r i s k w i t h m a r i j u a n a e d i b l e s . W h a t a r e p r o d u c t p r o d u c e r s d o i n g t o r e d u c e t h i s r i s k ?
" C h o o s i n g e d i b l e m a r i j u a n a p r o d u c t s c a n b e d a u n t i n g f o r n o v i c e u s e r s . H o w a r e m a r i j u a n a e d i b l e m a r k e t e r s t r y i n g t o m a k e t h e p r o c e s s e a s i e r ?
Highlights
Infusing everyday products like cookies, candies, baked goods and more with marijuana (and its active ingredient THC) has become a new way to consume cannabis (where such use is legally permitted) for consumers that desire the effects of marijuana, but do not want to actually smoke it for various reasons.
