Finland Cider Market Insi

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
CRMIFI15
Pages     :
66
Price :   £ 1,409.00

Summary
" Cider is more expensive than beer and has therefore struggled with restricted spending power

" New products are still being introduced but these were not enough to encourage Finns to increase their consumption

" Cider is more popular among females and younger drinkers and this is who the product is aimed at

Synopsis
This category became mature some time ago and since then demand has dropped year on year. 2014 was no exception. Many Finns made trips across to Estonia where the tax is lower and prices are cheaper, making the amount of tax paid incredibly low. The tax added to cider has seen Private Label capture some of the market as consumers switched to lower priced alternatives.

Reason to buy
" Gain in-depth understanding of the dynamics and structure of the Finland cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Finland cider market to support your brand development and marketing initiatives

" Compare and track the performance of brands and brewers to develop a competitive advantage

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Finland cider market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Market Update
2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Legislation and Taxation Tables
2.5 Cider Pricing Tables
2.6 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology & Product Definitions
4.3 Map