Finland Beer Market Insig

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIIF15
Pages     :
106
Price :   £ 5,321.00

Summary
" Beer consumption suffered a slight slump in 2014

" Mainstream larger continued to dominate half of the market

" Hartwall, Olvi and Synebrychoff are the three key players in the landscape

" A Le Coq was the best performing brand in 2014

Synopsis
The beer market declined as tax increases effected sales. However the good summer and the FIFA world cup helped boost sales. Many consumers also travelled to Estonia to take advantage of the cheaper prices available there. As consumers looked to economize their spending the discount channel saw their share increase. But the star performer was a premium brand from A Le Coq.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Finland beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Finland beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Finland beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map

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