Denmark Cider Market Insi

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
CRMIDK15
Pages     :
64
Price :   £ 1,378.00

Summary
" Cider sales have more than halved since their peak in 2009

" The tax introduced in 2010 has seen the volume of ciders decrease

" Cider mainly attracts beer drinkers

Synopsis
The Danish cider market has continued to decline, however at a significantly lower rate than in recent years. FABs and cider are now seen by producers as one category as the line between them has been blurred. FABs have recovered their volumes from cider after a tax on cider was introduced in 2010.

Reason to buy
" Gain in-depth understanding of the dynamics and structure of the Denmark cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Denmark cider market to support your brand development and marketing initiatives

" Compare and track the performance of brands and brewers to develop a competitive advantage

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Denmark cider market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Market Update
2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Channel Analysis
2.7 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology & Product Definitions
4.3 Map