Croatia Beer Market Insig

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIHR15
Pages     :
100
Price :   £ 4,884.00

Summary
" Beer down 8%, mainly due to poor weather in key season

" On-premise bore the brunt of the decline and fell by 11%

" Beer mixes, a star performer in recent years, also suffered

Synopsis
The beer market saw steep decline due to poor summer weather and pessimistic consumer outlook. On-premise channel was particularly hard hit by the poor weather as tourists and locals were put off. Though still the dominant price segment mainstream saw the largest decline whilst discount price segment saw the slowest rate of decline.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Croatia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Croatia beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Croatia beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Parameters Tables
3.2 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map

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