Consumer and Market Insig

Publisher     :
Canadean
Published     :
October 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
CS2302MF
Pages     :
60
Price :   £ 1,023.00

Summary
" Across the eight analyzed Spirits categories, the Vodka is the leading category with respect to market size. The Whiskey category will register the fastest value growth at a CAGR of 2.8% during 2014-2019

" The Spirits accounted for nearly three-fourth of the overall Wine & Spirits retail sales in Poland.

" The Spirits market in Poland is competitive with leading brands like Stock 84, Krupnik, and Jack Daniels etc.

" Premiumization and innovation are both important in the Polish Spirits market, however there exists a set of consumers who actively look for better value for money deals and promotions.

" The Polish market will witness a shift towards the consumption of Whiskey from Vodka, driven by changing consumer behavior and rising prices for Vodka.

Synopsis
The Polish Spirits market is forecast to register slight growth in value as well as volume terms during 2014-2019. The Vodka category will have the largest volume share while Whiskey will be the fastest growing category during 2014-2019. Polish consumers place high importance on product attributes such as price, and consequently seek out products that provide value for money. This trend is most common in the Vodka category, within which local brands are offering lower priced varieties, at a time when other manufacturers are increasing prices. Consequently, the market will witness a shift towards the consumption of Whiskey from Vodka, fuelled by cheap Whiskey varieties sold by discount stores and retail stores.

Reason to buy
" Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

" Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

" Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

" Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

" Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators  Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures  Key Takeouts
Market value and volume for the Poland Spirits market
Historical and projected consumption in the Poland Spirits market
Degree of trade up/down-trade in the Poland Spirits market
Market volume of Poland Spirits by category
Historical and project market value of Poland Spirits by category
Winners and losers in the Poland Spirits market
Segment share of the category and change in market share in the Poland Spirits market
Category level pricing in the Poland Spirits market
Retailer and packaging
Leading retailers in the Poland food market
Leading distribution channels in the Poland Spirits market
Leading distribution channels by category in the Poland Spirits market
Poland Spirits market by type of packaging
Poland Spirits market by type of packaging closure/outer
Poland Spirits market by type of packaging, forecasted
Private label performance compared to national brands in the Poland Spirits market
Leading companies in the Poland Spirits market by category
Leading brands in the Poland Spirits market by category
Consumer trend analysis
Canadean s consumer trend framework and explanation of the sub-trends
For key trends in the Poland Spirits market
How the trend is influencing consumption in the Poland Spirits market
How to target the trend in the Poland Spirits market
How the trend will evolve in the Poland Spirits market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Poland Spirits market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean