Consumer and Market Insig

Publisher     :
Canadean
Published     :
October 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
CS2301MF
Pages     :
59
Price :   £ 1,023.00

Summary
" The Philippines Spirits market is a high growth market with a forecast to register growth at a CAGR of 5.2% during 2014-2019 in value terms

" Across the eight analyzed Spirits categories, Brandy will remain the largest category in both value and volume terms, while the Specialty Spirits category will register the fastest value growth at a CAGR of 7.6% during 2014-2019

" The Filipino Spirits market is highly competitive with the leading brands like Emperador, Ginebra and Jose Cuervo etc.

" Consumers in the Filipino Spirits market are giving preferences to value for money products.

" Traditionally, Spirits were consumed predominantly by men, however, recently more Filipino women (primarily between 19-25 years) are opting for Spirits consumption, decreasing the gender gap.

" The demand for low-priced domestic Brandy has been growing in the Philippines driven by rising population and expanding middle-income population.

Synopsis
The Philippines Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Brandy category will have the largest volume share while Specialty Spirits and Liqueurs will be the fastest growing categories during 2014-2019. With rapid urbanization, more women are joining the workforce. This has led to increasing consumption of Spirits among women due to changing lifestyles and increasing purchasing power. However, with growing disposable incomes, drinking patterns of Filipino consumers are shifting towards sophisticated drinks consumption, such as Whiskey.

Reason to buy
" Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

" Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

" Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

" Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

" Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators  Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures  Key Takeouts
Market value and volume for the Philippines Spirits market
Historical and projected consumption in the Philippines Spirits market
Degree of trade up/down-trade in the Philippines Spirits market
Market volume of Philippines Spirits by category
Historical and project market value of Philippines Spirits by category
Winners and losers in the Philippines Spirits market
Segment share of the category and change in market share in the Philippines Spirits market
Category level pricing in the Philippines Spirits market
Retailer and packaging
Leading retailers in the Philippines food market
Leading distribution channels in the Philippines Spirits market
Leading distribution channels by category in the Philippines Spirits market
Philippines Spirits market by type of packaging
Philippines Spirits market by type of packaging closure/outer
Philippines Spirits market by type of packaging, forecasted
Private label performance compared to national brands in the Philippines Spirits market
Leading companies in the Philippines Spirits market by category
Leading brands in the Philippines Spirits market by category
Consumer trend analysis
Canadean s consumer trend framework and explanation of the sub-trends
For key trends in the Philippines Spirits market
How the trend is influencing consumption in the Philippines Spirits market
How to target the trend in the Philippines Spirits market
How the trend will evolve in the Philippines Spirits market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Philippines Spirits market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean