Consumer and Market Insig

Publisher     :
Canadean
Published     :
October 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
CS2297MF
Pages     :
61
Price :   £ 1,025.00

Summary
" Improving economic conditions and stable prices are creating growth opportunities in the Spirits market in the Netherlands.

" The Dutch Spirits market grew at a CAGR of 4.2% during 2009-2014 and is forecast to grow at a higher CAGR of 3.6% during the period 2014-2019.

" The Whiskey category accounted for the largest value with 38.9% share in the Spirits market in 2014. It will also register the fastest growth during 2014-2019.

" Hypermarkets and Supermarkets is the leading distribution channel in the Dutch Wines & Spirits market.

" To cater to indulgence seeking consumers, Spirits manufacturers are infusing variety of herbs, spices and fruit flavors to please the palate, and offer different textures to their Spirits.

" The online distribution channel offering more choices, convenience and better value compared to conventional channels is expected to be growing point of purchase area.

Synopsis
The Netherlands Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Whiskey category will have the largest volume share as well as will be the fastest growing category during 2014-2019. The rising economic growth is translating into higher disposable income of the Dutch consumers, who are trading up for higher quality and premium Spirits. More consumers are switching to cocktails, and experimenting with flavored Spirits and new combinations to create unique drinks. For instance, Mint with Orange/Vanilla flavored Vodka often appeals to adventurous consumers.

Reason to buy
" Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

" Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

" Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

" Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

" Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators  Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures  Key Takeouts
Market value and volume for the Netherlands Spirits market
Historical and projected consumption in the Netherlands Spirits market
Degree of trade up/down-trade in the Netherlands Spirits market
Market volume of Netherlands Spirits by category
Historical and project market value of Netherlands Spirits by category
Winners and losers in the Netherlands Spirits market
Segment share of the category and change in market share in the Netherlands Spirits market
Category level pricing in the Netherlands Spirits market
Retailer and packaging
Leading retailers in the Netherlands food market
Leading distribution channels in the Netherlands Spirits market
Leading distribution channels by category in the Netherlands Spirits market
Netherlands Spirits market by type of packaging
Netherlands Spirits market by type of packaging closure/outer
Netherlands Spirits market by type of packaging, forecasted
Private label performance compared to national brands in the Netherlands Spirits market
Leading companies in the Netherlands Spirits market by category
Leading brands in the Netherlands Spirits market by category
Consumer trend analysis
Canadean s consumer trend framework and explanation of the sub-trends
For key trends in the Netherlands Spirits market
How the trend is influencing consumption in the Netherlands Spirits market
How to target the trend in the Netherlands Spirits market
How the trend will evolve in the Netherlands Spirits market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Netherlands Spirits market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean