Consumer and Market Insig

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
CS2316MF
Pages     :
125
Price :   £ 5,046.00

Summary
" The UK is the one of the smallest Spirits markets in volume terms among the countries analyzed. This can be attributed to the popularity of wine

" While trends such as health and craft offer opportunities to brands to help differentiate themselves, manufacturers need to remember that consumers drink in order to have the most enjoyable experience

" Social media provides a place where consumers can actively display their personality and tastes through brands and their preferences of certain Spirits

Synopsis
There is a strong desire for premium quality Spirits in the UK. Consumers are driven by factors such as indulgence and the want to enjoy a nice drink in their free time. Spirits is primarily seen as a social drink in the UK and one that consumers will purchase for social moments with friends and family. There is also a growing trend in the UK Spirits market surrounding craft which offers brands the opportunity to help differentiate themselves. However, manufacturers need to re remember that consumers drink in order to have the most enjoyable experience.

Reason to buy
" Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

" Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the UK Spirits market

" Quantify the influence of 20 consumption motivations in the Spirits market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

" Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators  Population and age structure, GDP and Consumer Price Index
Market value and volume for the UK Spirits market
Historical and projected sales in the UK Spirits market
Degree of trade up/down-trade in the UK Spirits market
Comparison of UK Spirits market compared to other key countries
Volume of UK Spirits market by category
Historical and project market value of the UK Spirits by category
Winners and losers in the UK Spirits market
Segment share of the category and change in market share in the UK Spirits market
Penetration of private label, by categories, in the UK Spirits market
Private label performance compare to national brands in the UK Spirits market
Leading companies in the UK Spirits market by category
Leading brands in the UK Spirits market by category
Retailer and packaging
Leading retailers in the UK market
Leading distribution channels in the UK Spirits market
Leading distribution channels by category in the UK Spirits market
UK Spirits market by type of packaging
UK Spirits market by type of packaging closure/outer
UK Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the UK Spirits market
Private Label consumption occasions by age and gender in the UK Spirits market
Under/Over-consumption levels in the UK Spirits market by gender and age
Consumption frequency by type of consumer in the UK Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in the UK Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the UK Spirits market
Market volume of the UK Spirits market by category and trend
For leading trends in the UK Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the UK Spirits market
How to target the trend in the UK Spirits market
How the trend will evolve in the UK Spirits market
Innovation examples
New product examples launched in the UK Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the UK Spirits market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
An explanation of the sub-trends
Methodology notes
About Canadean