Consumer and Innovation T

Synopsis
New FAB products are increasingly borrowing elements from not only spirits and cocktails but also beer and wine, as manufacturers explore different flavor combinations and cross-category hybrids. This, combined with rising health-consciousness, the pursuit of value, and the desire for more authentic experiences is creating a range of new innovation and marketing opportunities for brands.

Reason to buy
" How do Canadean's mega-trends apply specifically to FABs? How is this likely to evolve over the next few years?

" Where is innovation occurring in the FAB category and what does it look like?

" To what extent are consumers willing to sacrifice taste for a healthier product?

" What role does packaging play in enhancing the appeal of FABs?

" How are FAB manufacturers incorporating sustainability and ethical considerations into their brand narrative?

Highlights
The popularity of craft beer has triggered consumer interest in craft production techniques more generally, increasingly in the spirits and FAB categories. The emergence of "craft" FABs reflects consumers' desire for unique flavors, authenticity, and a more rewarding consumption experience.

Many of the fastest-growing FAB flavors are based on classic cocktails such as margaritas, pina coladas, and mojitos, which reflects an overt effort by manufacturers to capitalize on the cocktail culture by offering drinkers a simpler  and cheaper  way to enjoy some of the world's most popular drinks.

Data provided in easy-to-use tables in Excel