Synopsis
New FAB products are increasingly borrowing elements from not only spirits and cocktails but also beer and wine, as manufacturers explore different flavor combinations and cross-category hybrids. This, combined with rising health-consciousness, the pursuit of value, and the desire for more authentic experiences is creating a range of new innovation and marketing opportunities for brands.
Reason to buy
" H o w d o C a n a d e a n ' s m e g a - t r e n d s a p p l y s p e c i f i c a l l y t o F A B s ? H o w i s t h i s l i k e l y t o e v o l v e o v e r t h e n e x t f e w y e a r s ?
" W h e r e i s i n n o v a t i o n o c c u r r i n g i n t h e F A B c a t e g o r y a n d w h a t d o e s i t l o o k l i k e ?
" T o w h a t e x t e n t a r e c o n s u m e r s w i l l i n g t o s a c r i f i c e t a s t e f o r a h e a l t h i e r p r o d u c t ?
" W h a t r o l e d o e s p a c k a g i n g p l a y i n e n h a n c i n g t h e a p p e a l o f F A B s ?
" H o w a r e F A B m a n u f a c t u r e r s i n c o r p o r a t i n g s u s t a i n a b i l i t y a n d e t h i c a l c o n s i d e r a t i o n s i n t o t h e i r b r a n d n a r r a t i v e ?
Highlights
T h e p o p u l a r i t y o f c r a f t b e e r h a s t r i g g e r e d c o n s u m e r i n t e r e s t i n c r a f t p r o d u c t i o n t e c h n i q u e s m o r e g e n e r a l l y , i n c r e a s i n g l y i n t h e s p i r i t s a n d F A B c a t e g o r i e s . T h e e m e r g e n c e o f "