Australia Cider Market In

Publisher     :
Published     :
October 2015
Delivery Method     :
By product vendor
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Price :   £ 1,386.00

" Somersby has seen the most growth due to its perceived high quality at a low price point.

" Premium cider saw the lowest growth rate, with superpremium and craft cider having the highest increase.

" CUB will remain the market leader followed by Asahi.

" Woolworths Australia are the main player in Private Label cider.

Cider has continued to grow albeit at a slightly lower rate than that seen at the start of the decade. This growth is set to continue and has largely been led by imported products such as Magners and Old Mout. Another imported brand Rekorderlig experienced very high on-premise sales at a high price point. The leading brand however remains as Strongbow

Reason to buy
" Gain in-depth understanding of the dynamics and structure of the Australia cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Australia cider market to support your brand development and marketing initiatives

" Compare and track the performance of brands and brewers to develop a competitive advantage

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Australia cider market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Market Update
2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Channel Analysis
2.5 Legislation and Taxation Tables
2.6 Cider Pricing Tables
2.7 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology & Product Definitions
4.3 Map