2014 Next Gen

Publisher     :
Published     :
September 2014
Delivery Method     :
By product vendor
Format     :
Product Code     :
Pages     :
Price :   £ 1,519.00

In July-August 2014, we surveyed 500 consumers in Pakistan about their shopping preferences and behaviour  including questions exploring preference for local vs international brands, trust in international brands and satisfaction with the variety and quality of products in core CPG categories. The data is presented in Excel format with the full question list, and segmented by age and gender.

Reason to buy
" How satisfied are consumers in this country about the variety and quality of products available to them? Does this vary according to category?

" Do consumers prefer local or international brands in key CPG categories?

" Do consumers in this country generally perceive themselves to be  spenders or  savers ?

Full list of questions asked across all CPG sectors in Canadean Consumer s 2014 mobile survey

Data provided in easy-to-use tables in Excel

Data provided by national average, gender, and age group

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