Why Valdo Spumanti stays true to its heritage
A sense of tradition and forward-thinking business combine at Valdo Spumanti, as the historic family winery embraces its role as an ambassador for Prosecco Superiore DOCG.
Northern Italy’s Prosecco-producing regions are remarkable for many reasons. They are responsible for one of the global commercial successes of recent years, with the sparkling wines exploding in popularity. Yet they are also a dynamic, living landscape, especially in the Prosecco Superiore DOCG area. The region is even a UNESCO recognised World Heritage site: the Prosecco Hills of Conegliano and Valdobbiadene.
Valdo Spumanti knows this territory intimately: its family roots are deeply tied to these soils and vines, while its international growth keeps the region’s excellence in focus. This balance has made Valdo Spumanti a true ambassador of Prosecco Superiore DOCG
A long connection to the land
Valdo Spumanti has a historic presence in the Conegliano Valdobbiadene, after almost a century in operation, yet the Bolla family’s winemaking story extends even further back. Generations have been making wine in the region since 1883.
Abele Bolla managed the Ristorante Al Gambero, a taverna still operating to this day in Soave. He started to produce still wines to supply the restaurants of Venice and Milan – a local project from a local entrepreneur.
The winery’s origins date back to 1926, when several entrepreneurs came together to establish ‘Società Anonima Vini Superiori’, a company dedicated to Prosecco production. In 1938, Abele Bolla’s grandson – Sergio Bolla – acquired full ownership of the business. It was officially renamed ‘Valdo’ in 1951, marking the beginning of the brand as it is known today.
The Bolla family thus has generations of expertise in making these wines, as well as decades spent caring for the Conegliano Valdobbiadene hills. Combining winemaking expertise with safeguarding the region is therefore the continual mission at the winery.
That is very clearly seen in Valdo Spumanti’s longstanding partnerships with local growers. Many of them have been supplying the company for three generations, so the relationships are reciprocal and fulfilling. While the growers help ensure the best raw materials for the winery, Valdo Spumanti offers guidance on technical and agronomic matters.
Looking forward while protecting heritage
Valdobbiadene is the heart of the winery’s activity, a territory with which the Bolla family has established a strong and enduring connection. This relationship underpins Valdo Spumanti’s commitment to preserving both its corporate heritage and the value of the region, while maintaining a clear vision for the future.
Firstly, that means ensuring its prosperity through adaptation. As trends change, Valdo Spumanti has changed with them, for instance in pivoting towards the refined, high-quality styles that consumers now expect from Prosecco. It has also expanded into the global marketplace, with specific divisions to focus on exports to Europe and the US launched in 2013 and 2017 respectively.
The winery’s commitment to protecting its heritage also embraces the landscape of Conegliano Valdobbiadene. As a UNESCO-recognised region and a true natural treasure, preserving the environment remains at the heart of Valdo Spumanti’s current efforts.
Constant attention to ecological impact drives the search for improvements and new ways to limit its footprint. The use of self-generated solar energy, alongside certified renewable electricity, supports the energy transition. Thoughtful packaging choices, including lighter materials and eco-friendly options, further reflect this responsible vision.
Heritage also extends to the human story of the region. Casa Valdo is the winery’s means of combining a forward-thinking business vision with an appreciation of history and hospitality. The meticulously restored 19th century estate now operates as an elegant country house, offering guests a stylish stay while conserving an authentic local soul.
The estate even has a ‘Prosecco library’ vineyard surrounding it. Planted with historic and native grape varieties, it is a symbol of the company’s dedication not only to fine wine production but also to the preservation and promotion of local traditions and knowledge.
As Valdo Spumanti develops these and other initiatives, it is cementing its reputation as an ambassador for the Prosecco Superiore DOCG. It has, through carefully considered growth, helped drive the region’s incredible success. Yet it has not forgiven the land, nor the traditions, that have enabled it to thrive. After almost 100 years, you could not wish for more than that.
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