A decade of Italian Wine Brands
As Italian Wine Brands (IWB) celebrates its 10th anniversary, the group reflects on its journey – from its Milan Stock Exchange listing to its growth in 90 global markets, and especially in the UK.
Alessandro Mutinelli, president and CEO of IWB, reflects on the past decade: “Over the past ten years, Italian Wine Brands has grown from an ambitious idea into one of Europe’s leading wine groups, with a global footprint and a commitment to excellence at every level. Our success is built on the passion of our people, the strength of our partnerships, and the ability to combine tradition with innovation. The UK has always been a key market for us, and having a dedicated team on the ground reflects our long-term commitment to serving our customers with agility, quality and care.”
“In 2025, Italian Wine Brands (IWB) celebrates its 10th anniversary — a remarkable milestone for a group that, in just a decade, has established itself as one of Europe’s leading wine companies,” he continues. “With its roots firmly planted in Italy’s rich viticultural heritage, IWB has combined tradition and innovation to build a portfolio and business model that is both global in scale and deeply connected to local markets.”
Explaining the origins of the company, Mutinelli shares: “Italian Wine Brands was created in 2015 from the merger of two well-established Italian producers, blending generations of winemaking expertise with a modern, forward-thinking vision.”
“From the very beginning,” says Mutinelli, “IWB distinguished itself not only for the breadth and quality of its offering, but also for its pioneering approach to business: in 2015, it became the first Italian wine company to list on the Milan Stock Exchange (AIM Italia). This historic achievement marked IWB as a trailblazer in Italy’s wine sector, bringing a new level of transparency, governance, and ambition to the industry.”
Expansion
IWB’s success has been partly driven by its entry into new markets.
“Since then [2015], the group has pursued a strategy of steady expansion, both organically and through targeted acquisitions, strengthening its position across key categories and international markets. Today, Italian Wine Brands supplies wines to over 90 countries worldwide, meeting the needs of customers across Europe, North America, Asia, and beyond. The company’s global reach is underpinned by a network of international offices, including operations in Switzerland and Miami, USA, allowing IWB to stay close to its markets and offer the flexibility and service that partners expect from a modern wine group,” shares Mutinelli.
One market of particular importance for the group is that of the UK, which Mutinelli deems “one of the world’s most dynamic and competitive wine markets”.
“Italian Wine Brands has established a dedicated UK subsidiary,” he shares. “The IWB UK team is based in the heart of the country’s wine trade and brings together experienced professionals who are passionate about Italian wine and committed to building long-term partnerships. This on-the-ground presence enables Italian Wine Brands to offer tailored commercial solutions, fast and responsive service, and a deep understanding of the unique requirements of UK retailers, wholesalers, and on-trade operators.”
“The UK team’s role goes beyond sales: they act as a bridge between IWB’s winemaking estates and the British consumer, ensuring that every product — from mainstream favourites to fine wines — is perfectly positioned to meet market demand,” Mutinelli explains. “The importance of this dedicated structure cannot be overstated in a market where agility, reliability, and personal service make the difference.”
The next 10 years
Today IWB contains some 24 brands, making its portfolio “as diverse as Italy itself, covering the full spectrum of the country’s wine regions and styles,” according to Mutinelli.
“The group’s offer ranges from the ever-popular Pinot Grigio and Prosecco, which have become global ambassadors for Italian wine, through to prestigious appellations such as Amarone della Valpolicella, and the remarkable Super Tuscans produced at the Barbanera estate – wines that reflect the highest standards of Italian viticulture and winemaking,” he adds.
Perhaps the crucial question, having looked back over the last decade of IWB, is what the decade to come has in store for the company. According to Mutinelli, its future is secured thanks to three foundational pillars: “With sustainability, innovation, and customer focus at the core of its vision, Italian Wine Brands looks ahead to its second decade with confidence. The group remains committed to strengthening its international presence while staying true to the values that have guided its journey so far: respect for the land, passion for quality, and dedication to building strong, lasting relationships with customers across the globe – and especially here in the UK.”
Related news
Are we about to see more Chianti wine in Asia?
How heatwaves to hailstorms are threatening the world’s finest wines
