Hazy IPA Day launches next week
The first annual Hazy IPA Day, celebrating the popular craft beer style, will launch next week on the 23 August.
The event, led by California’s Sierra Nevada Brewing Co. will, according to reports, celebrate a brew that was popularised in New England in the early noughties before what became known as the ‘haze craze’ moved to the West Coast of America.
Speaking about the event, Sierra Nevada Brewing Co vice president of marketing Lesley Albright said: “Hazy IPA has rapidly become one of the most popular beer styles, and we felt it was time to set aside a day to celebrate its indelible mark on the craft beer world.”
The Hazy IPA beer style has been inspired by India Pale Ales (IPAs) and American IPAs. However, Hazy IPAs are sweeter and more approachable than traditional American IPAs, which have clarity due to filtration. Hazy IPAs are unfiltered so they often retain particular flavour notes. The distinctive beer is recognised for its hop-heavy pine and brightly resinous flavour and cloudy appearance.
Sierra Nevada Brewing is positioning the day as a way to offer up additional support its popular hazy IPA named Hazy Little Things. After the first event, the celebration will set to be held annually every year on the third Thursday of August.
You can follow the celebrations on social media via the hashtag #HazyIPADay.