New Zealand wine export value hits record high

The value of New Zealand wine in international markets is at an all-time high, despite a drop in volume sales, with export figures for the 12 months to September 2022 up 6% from the previous year.

Exports in the 12 months to September reached NZD$2.03 billion. Canada and the US were markets instrumental to this growth, with sales to the two countries at a record high of $157 million and $727 million respectively.

A rise in value per litre was responsible for the total value increase of 6%. In contrast, volume for the 12 months to September saw a negative trend, dropping 4% from a year prior.

September 2022 has set its own export record as the first time the New Zealand wine export value has exceeded a quarter of a billion dollars in any month, coming in at $287 million.

Philip Gregan, CEO of New Zealand Winegrowers, said: “Record export value in September proves that our customers continue to appreciate the exceptional flavours, commitment to quality and sustainability of New Zealand wines, particularly in key international markets such as North America. Consumers around the world select a bottle of New Zealand wine off the shelf as they know it is a premium and unique product that they can trust.”

Increasing production costs and inconsistent shipping reliability have continued to impact growers and wineries in New Zealand, and the ongoing labour shortage and scarcity of skilled workers remains a concern for the country’s wine trade, despite the good news.

Gregan added: “Cellar doors have been hit hard by the collapse in international tourist numbers over the past two years. Expectantly, with the reopening of New Zealand’s borders, we will see the return of overseas visitors, who will once more be able to enjoy all the experiences our wine regions have to offer. Alongside domestic holidaymakers, international tourists will give wine businesses the boost they need to see them through the busy summer period, and beyond.”