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Diageo partners with LGBTQ+ museum Queer Britain
Diageo has signed a two-year partnership with LGBTQ+ museum Queer Britain to capture “the lost LGBTQ+ contributions to history and culture”.
The partnership, which will see the drinks giant provide funding and resources to support the museum’s archivists, is part of a broader strategy to encourage inclusivity and celebrate LGBTQ+ history, culture and community.
The museum, situated in Granary Square in London’s King’s Cross, is designed to encourage interaction, education, celebration and connection. Additionally, as part of its plan to assist in building Queer Britain’s archive, Diageo has also partnered with filmmaker Mark Bleziri to expand its intersectionality and bolster the legacy of LGBTQ+ history while celebrating the community’s far-reaching – and often forgotten – contributions to UK life and culture.
According to the company, Bleziri will turn five iconic LGBTQ+ moments into mini-documentaries to honour the Pride movement’s 50th anniversary and the raw footage and materials will also be donated to the Queer Britain archive.
Conor Brown, chairman of Diageo’s Rainbow Network Group at Diageo GB said: “As part of Diageo’s ongoing commitment to creating a fairer, more inclusive society, we’re honoured to support an archive that strives to reinforce that all-important sense of belonging and connection for the community.”
Joseph Galliano, co-founder and chief executive officer of Queer Britain, added: “There are so many aspects of Queer history that have been lost or misconstrued along the way, so a huge part of our mission is to rectify this and to preserve it for future generations. Our archives allow us to bring LGBTQ+ icons, trailblazers and artefacts out of the margins and onto centre stage, and our collaboration with Diageo will allow us to take this important work one step further, ensuring that inclusivity and intersectionality are consistently at the forefront of everything we do.”
Alongside Diageo’s support for the Queer Britain archive, Diageo will also be announcing a number of other collaborative initiatives and events in the coming months, in celebration of 50 years of the UK Pride Movement, with vodka brand Cîroc hosting the stage for the first of the festivities.
The company hinted: “Expect queer joy, celebration and pride in abundance”.