Celebrity-backed drinks become bestsellers online
Lagavulin’s 11-Year-Old Islay Scotch Offerman Edition, made in collaboration with actor Nick Offerman as ranking as the site’s number two bestseller among spirits that were launched last quarter, according to Rolling Stone.
Kendall Jenner’s 818 Tequila ranked number eight in popularity among the website’s 2021 launches.
The best-selling wines category also highlighted a list of A-lister names, showing that purchasing power of vineyards as well as tie-ups is becoming big business for actors and musicians.
In first place, the site announced Angelina Jolie and Brad Pitt’s Miraval Rosé brand with its Côtes de Provence Rosé being the most popular.
Jay-Z’s Champagne brand, Armand De Brignac came in second place with the rapper’s Brut Gold Champagne.
Hampton Water, from Jon Bon Jovi and his son Jesse Bongiovi came in third place.
Maison No. 9 from Post Malone followed in fourth place.
According to Drizly, the findings were “underscoring the impact that celebrity backing (and a viral campaign) can have on consumer purchasing” showing that consumers “are eager to try brands and new products endorsed by familiar faces”.