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Camden Town Brewery to give away free beer for a year after ‘mixup’ with cans
Camden Town Brewery is giving away free beer for a year to anyone who is lucky enough to spot a pasteurised can of beer among a four-pack of Camden Hells Lager, after they ‘accidentally’ left the cans in.
The brewery prides itself on its fresh tasting beer – which is never pasteurised – and thus has launched a campaign to “recall” 50 cans of pasteurised Hells Lager, hidden among four-packs.
Camden Town Brewery said it was “mortified” to announce the recall in a press release, adding:
“We ask you not to drink them. They won’t taste as Fresh as Hells. We pride ourselves on our delicious fresh tasting beer, so we’ve decided to recall the pasteurised cans as a precaution.
“Our beer team has identified that 50 not-fresh, shameful pasteurised Hells Lager have managed to escape the brewery into the four-packs of Camden Hells Lager cans available across the UK.
“We’re asking lager lovers across the nation to be on high alert and if you do spot one of the pasteurised cans, please call our ‘ALWAYS-FRESH-BUT-NOT-THIS-TIME’ Camden Hells Lager hotline on 0333 335 5959. “
Anyone who is fortunate enough to spot one of the pasteurised cans among the fresh Hells Lager will win a coveted prize – a free 24-pack of Camden Hells Lager every month for a year.
For full terms and conditions, and for more information, visit Camden Town Brewery’s dedicated webpage here.
We previously reported that the brewery was launching a limited-edition can in the colours of Arsenal’s famous double-winning team. You can read all about that here.