Jumilla wines get new certifying back labelBy Lucy Shaw
Newly bottled wines within the Jumilla PDO will carry an updated back label that has been given a refresh to include elements such as braille and invisible ink.
The new certifying back label includes an illustration of Monastrell vine roots in a hat tip to the region’s flagship grape; the word ‘Jumilla’ in braille and Roman lettering; a pair of 4th century Iberian gold earrings in the shape of a grape cluster; a map of Spain pinpointing where the region resides; and a stamp from the DOP.
The new label also features an ultraviolet authentication sticker and the word Jumilla in binary code.
The use of this new certifying back label isn’t compulsory for producers in the region, as the insertion of the traceability numbers can be also integrated into back labels following Jumilla PDO regulations.
The labels are being distributed to bodegas and will appear on bottles from the 2021 vintage.
Jumilla is one of the oldest DOP’s in Spain, having been established in 1966. The region is home to Europe’s largest collection of very old, bush-trained, ungrafted Monastrell vines.
Of Jumilla’s 16,000ha under vine, around 1,000ha are planted with ungrafted vines, 98% of which are Monastrell – a grape that thrives without irrigation in baking, rocky sites where very little rain falls.
Almost the entire region is farmed organically, with 80% of vines certified, helping Spain cement its status as the country with the highest number of certified organic vines in the world.