db Recommends: Route to Market for 2021 webinar

Trade show Vinexpo New York is hosting a webinar discussing how drinks producers’ route to market has been affected by the pandemic, and how they should plan for next year.

Statue of Liberty – New York City

The exhibition organiser has launched a series of five webinars this autumn in the run-up to its annual trade fair in New York next Spring.

Steve Rannekleiv, Global Sector Strategist Beverages at RaboResearch, will discuss how route to market been affected in the US and provide insights and examples of how companies can envision their access to the consumer by rethinking their digital paths and e-commerce strategies.

Meanwhile Steve Melchiskey, President of USA Wine West, LLC, will present top importing strategies into the US, how producers can get to know their competition and do research on different regions and states in the US to determine the right channel and geographic market strategy for their brand.

The first webinar, ‘Route to Market: Options & Opportunities for 2021 & Beyond’, will be held tomorrow (15 October) at 12pm EDT.

It is the first of five webinars taking place in the run-up to the new year. Others include:


October 29, 2020
Updated Sales Trends and Forecasts for Beverage Alcohol in 2021 and Strategies for Capitalizing on Off-Premise Opportunities in 2021

November 12, 2020
Creative Market Entry Strategies for 2021—Navigating the Three-Tier System

December 3, 2020
Brand Planning for 2021 Part 1—Assessing Market Fit for Brands

December 10, 2020
Brand Planning for 2021 Part 2—Beyond Traditional Wine & Spirits: Reimagining Products and Route to Market

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