Top marketing campaigns and news: October-November

Veuve Clicquot teams up with St Vincent

Champagne house Veuve Clicquot will team up with with singer-songwriter St Vincent on a pop-up bar “with a difference” in London’s Covent Garden this month.

Dubbed ‘Souvenir’, the bar will be open from 22-23 November and will represent the “creative vision” of St Vincent (aka Annie Clark).

“Part speakeasy, part sensory space” the bar is meant to “celebrate” the pleasure of drinking Champagne – with a slightly “surreal” twist – and a host of creators, designers and mixologists have been assembled to realise the proposed design.

Veuve Clicquot has previously collaborated with FKA twigs, Tom Dixon and Carine Roitfield on similar projects.

 

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