Top marketing campaigns and news: October-November

Celebrities to be banned from alcohol packaging in South Korea

The South Korean government is seeking to ban local distilleries from using images of celebrities on bottles and cans to promote their products.

As reported by Korea Times, South Korea’s Ministry of Health and Welfare is looking to enforce the ban in a bid to stop glamourising the consumption of alcohol.

The current law allows photos of celebrities to appear on bottles of soju, beer and other drinks packaging – a trend that has proved lucrative for local stars.

The ban comes after the South Korea government faced criticism for its lax attitude towards drinking in comparison to smoking. Cigarette packets now come with health warnings but little has been done to prevent the glamourisation of drinking.

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