The week in pictures

Meanwhile, vodka brand Reyka is embracing the change of weather, and has now set up the “world’s first” bar on a glacier, taking experiential PR stunts to a whole new level. Literally.

The brand, which is owned by William Grant & Sons, claims to source water from the glacier for the vodka’s production. Langjökull, the nearest glacier to the capital city of Reykjavik, is the second largest ice cap in Iceland, at 935 square kilometres. At its highest point it sits 1,450m above sea level.

News of the adventurous pop-up was teased by Reyka last month.

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