12 celebrities with their own Tequila brands

12) Carlos Santana – Casa Noble 

Launch: 1997
Price: From £40

Santana, who hails from Jalesco, does have some sort of connection to Tequila, which is more than can be said for many of the celebrities producing it. Sanatana became part owner of the Case Noble brand in 2011.

Santana said when the partnership was announced: “When I visited the distillery, I immediately felt spiritually connected to the Hermosillo family [who founded and still run the distillery] and Casa Noble.”

The triple-distilled Tequila has won gold at the San Francisco World Spirit Competition in 2007 and 2008.

Constellation Brands has closed a deal to buy Casa Noble in 2014, working with Santana as an equity partner.

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