Fruit fusions and single serve wines boost Broadland’s sales to £70m

Fruit-flavoured fusions and single serving wines were a vital source of income for drinks giant Broadland Wineries last year.

Broadland Wineries made £70.6 million in the 12 months to March 2019, an increase of 11.6% on the previous year, while pre-tax profits rose to £2m, compared with £0.3m in 2018.

Two of its brands – Three Mills Fruit Fusion and Minivino single serves – were key growth drivers. They saw an increase in sales of 43% and 6000% respectively.

Broadland Wineries extended its small format brand Minivino, to include a sparkling rosé wine in a 200ml can last month, supporting the launch with a nationwide promotional campaign.

Turnover outside the UK reached £4.6m in 2018, a growth of 43.9% over the previous year. An emailed statement from the company said that growth was particularly strong in the US.

Other brands within Broadland’s portfolio which have performed well include The Christmas Advent Calendar – a box of 24 small bottles of wine – and wine range Proudly Vegan.

“Our team has made enormous strides forward over the last year,” chief executive Mark Lansley said.

“The strong performance of our existing brands, the introduction of some exciting category game-changing brands and our sales growth in the USA have combined to allow us to deliver improved financial results.

“In a tough market, with significant challenges ahead, we believe we are making decent progress.”