12 sophisticated soft drinks for Dry January

No. 1 Rosemary Water

With health conscious millennials drinking far less than their predecessors, sophisticated soft sips are set to go mainstream this year, and one of the biggest trends looks to be flavoured water.

A huge success story in this sphere last year was No. I Rosemary Water, which stood out with its minimalist white and green packaging and stood up to the taste test, offering an elegant new take on sparkling water using a base ingredient that’s thought to help enhance memory and focus by improving the blood flow to the brain. A still version of the rosemary water is also available.

The brand was launched in 2017 by intrepid entrepreneur David Spencer-Percival, after he found out that a rosemary-rich diet was the secret to one in ten people in the southern Italian village of Acciaroli living to the ripe old age of 100.

Keen to bottle the idea, Spencer-Percival raised £2m in investment and ploughed £1m of his own money into the project, which was swiftly taken on by Harvey Nichols at the healthy price of £3.95 per 75cl bottle.

New for this year are nine additional flavours to the No. 1 range, including juniper, sage, lemon verbena, fennel, basil and thyme, all of which are said to boast different health boosting properties, from aiding digestion to strengthening the nervous system. RRP: £2.95 / 33cl at Harvey Nichols.

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