Woodforde’s Brewery to sponsor Norwich FC

Norfolk brewer Woodforde’s has signed a “substantial” sponsorship deal with Norwich Football Club ahead of the start of the 2018/19 season this August.

Starting from 30 July, the brewery’s branding will be displayed on the Barclay Stand at the club’s Carrow Road stadium, which is just eight miles away from the brewery itself.

Furthermore, the brewer’s Wherry Amber Ale and Norada Pale Ale will be served throughout the ground’s hospitality lounges and concessions.

James Hughes, Woodforde’s CEO, said: “As Norfolk’s largest brewer, we’re delighted and proud to have forged this exciting new commercial partnership with Norwich City FC which will enable us to build our profile further by sponsoring The Barclay Stand.

“We know from our own research that Norwich supporters are among the most passionate in the English Football League so it’s great to be able to play our part by giving something back to the fans who create such a brilliant atmosphere at Carrow Road.”

“I’m sure those supporters will be proud to see that the Woodforde’s branding around the stand reflects the Canaries famous yellow and green colours, whilst the signage “Woodforde’s Brewery – Born in Norfolk” couldn’t be more appropriate.”

The club’s director of commercial activity, Ben Kensell, added: “We’re absolutely delighted to have secured such a famous local company as the new sponsor of The Barclay Stand as it’s always tremendously exciting when we’re able to partner with one of our own Norfolk businesses.

“Woodforde’s have such a strong connection with our local business community and our fans, so it’s a perfect fit and an excellent deal for the club in every sense.”