MP Wines launches Argentina’s Pyros in the UKBy Edith Hancock
Wine importing business MP has said it will roll out its Argentinian brand Pyros Wines in the UK off-trade this month.
The Pyros range is produced in the Pedernal Valley of San Juan Province, an appellation in Argentina at 1,400 metres above sea level, located in the foothills of the Andes mountains.
The Pyros vineyard contains 80 hectares of Malbec planted in 2008 and lies over the southern slope of the Pedernal Hill.
The range includes three wines — a Syrah, a Malbec, and a red blend which also incorporates Cabernet Sauvignon — which range between 14% and 14.4% ABV and retail at £19.25, £29.50, and £32.75 respectively.
The wines will reach retailers in the UK this month through wholesaler New Generation McKinley.
Robert Bruijnzeels commercial director at MP Wines, said: “Pyros is the premier wine of the Pedernal Valley, and we are very excited to introduce this unique range of discerning wines to the UK market through New Generation McKinley.
“Argentinian wine is ever more popular in the UK, and we very much see that the Pedernal Valley is to San Juan, what the Uco Valley is to Mendoza – so the opportunity for the range in the UK is huge.”