You can now buy non-alcoholic wine-flavoured water

An Israeli drinks company has created a flavoured water infused with “the spirit of wine” as demand for low and no ABV products rises

O.Vine water “sparks the memory of wine” (PRNewsfoto/Wine Water Ltd.)

O.Vine — which comes in both red and white varieties — will be launched at trade event the Fancy Food Show in New York on 30 June.

Its colour and ingredients are derived from red or white wine grape waste.

A statement from Wine Water said the new, non-alcoholic product combines the “healthful benefits” of grape skins and seeds with pure spring water.

“Developing O.Vine was extremely challenging,” said Anat Levi, CEO and founder of Wine Water. “Based on our winemaking expertise, we designed proprietary technology and specialised techniques. These methods prevent oxidation – the main obstacle to keeping the beverage fresh and shelf stable – without alcohol and without preservatives.”

“I’m passionate about creating innovative beverages based on winemaking traditions, proliferating wine’s wellness benefits and raising the lifestyle to a new level,” Levi said. “When you are in the business of natural premium beverages, Mother Earth’s gifts such as spring water and soil are key factors in your success. So, it is only natural to do whatever you can to protect them. All of my recent initiatives have leveraged sustainable approaches, which have mainly been producing eco-friendly products with a minimal footprint.”

A number of studies have been carried out into the health benefits of wine, which largely come from antioxidants found in grape skins and seeds.

“Our mission was to create a pure water sensation that not only inspires consumers to appreciate wine’s complex flavours and aromas, but also leverages sustainable principles by reusing the skins and seeds from the wine grapes remaining from the winemaking process,” explains Tal Leizer, CEO of Practical Innovation.”

“Drinking wine is a pure pleasure, but not all consumers are able to indulge due to its alcohol content. For example, it is recommended that pregnant women avoid alcohol entirely,” adds Levi. “O.Vine imparts the wine sensation and awakens the memory of drinking wine. The beverage delivers the health benefits of antioxidants – without the alcohol. Moreover, by up-cycling the excess wine ingredients, the product is environmentally friendly.”