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Jameson unveils seventh St Patrick’s Day bottle
Jameson has unveiled its seventh annual limited edition bottle design in honour of St Patrick’s Day, designed by a trio of artists to celebrate “the openness and spirit of friendship that Ireland is renowned for”.
2018 marks the seventh year that Jameson has produced a limited edition bottle in honour of St Patrick’s Day
Irish illustrator Claudine O’Sullivan led the design process, recruiting two close friends from different creative fields to form a collective to curate the label for each limited edition bottle of Jameson Irish whiskey, which is produced by Irish Distillers at the Midleton Distillery.
British designer, Alex Mellon, and Irish photographer Leonn Ward joined O’Sullivan, who together worked on a brief for the collectible 2018 bottle inspired by the Fianna; Irish mythological warriors known for valuing loyalty and bravery – the foundation of every strong friendship.
Claudine’s soaring eagle, drawn by hand, represents the “unity felt by the silhouette of three friends on a night out”, shot against Dublin’s Ha’penny Bridge by Leonn.
The banners and symbols in the background that surround the three silhouettes of friends represent Irish tribes of past and present, and are drawn by Alex.
“Over the past 18 months, Leonn, Alex and I have come together from our different disciplines with the same vision – to create a clean, fresh and impactful design that brings the spirit of the Fianna and Ireland’s history of embellishment in storytelling to life,” said lead designer Claudine O’Sullivan.
“On a personal note, it has been a dream come true to work with Jameson. My family lives on historic Jameson land both in Dublin and in Cork, so the whiskey has been in my life since before I can remember. Sláinte!”
New for 2018, each limited edition bottle features a near field communication (NFC) chip which allows consumers to access content on www.jamesonwhiskey.com where they can find out more about the artists and the story behind their design.
The limited edition bottle will be available in 35 countries, including Ireland, Japan and Australia, from February 2018.
Credit: Eoin Holland