Five times films and TV shows inspired alcohol trends
15th January, 2018
by
Simon Fearn
Mad Men and Canadian Club Whisky

Jon Hamm as Don Draper – Mad Men _ Season 7B, Episode 8 – Photo Credit: Justina Mintz/AMC
Was there ever a trendsetter like Jon Hamm’s Don Draper? The dapper 60s advertising exec from AMC’s Mad Men had a marked effect on fashion, but his choice of whisky also made its mark.
Thanks to Don Draper ordering it by name in the show and a Mad Men-esque advertising campaign with the tagline “damn right your dad drank it”, sales of Canadian Club whisky began to recover from a 17 year slump. The whisky also appeared on Prohibition era drama Boardwalk Empire.
A spokesperson for Canadian Club Whisky told AV News that the show “had a huge impact on the brand. People are talking about it again.” If Don Draper is drinking your stuff, why wouldn’t it fly off the shelves?