Five times films and TV shows inspired alcohol trends

Who doesn’t want to drink like Don Draper or Jay Gatsby? We’ve compiled a list of five times our drinking choices have been influenced by our favourite film and TV characters.

Tom Cruise mixing it up in 1988’s Cocktail

Last week Aldi credited the return of gritty historical drama Peaky Blinders for a surge in its whisky sales, with 395 bottles of the stuff reportedly being sold every hour.

Cillian Murphy’s Thomas Shelby is not the only fictional character to shape the way we drink. Brands clearly realise how both the big and small screens can make their products cool, with a study last May finding that alcohol product placement in films had doubled over the last two decades. And it works: I only started drinking White Russians to emulate Jeff Bridge’s ‘The Dude’ in the Coen brothers’ classic The Big Lebowski.

Read on for five alcohol trends sparked by our favourite films and TV shows.

4 Responses to “Five times films and TV shows inspired alcohol trends”

  1. Tim Clark says:

    Interesting, and fun to look back with hindsight. It’s true that references in popular culture can shape our tastes. I first tried a whisky sour (still my favourite cocktail) for one simple reason: because I read Raymond Chandler’s hardboiled masterpiece “Farewell My Lovely” as a teenager. I simply didn’t think that you could get cooler than this:

    We went over to the bar. The barman swabbed the bar hurriedly. The customers, by ones and twos and threes, drifted out, silent across the bare floor, silent down the dim uncarpeted stairs. Their departing feet scarcely rustled.
    “Whisky sour,” the big man said.
    We had whisky sours.

  2. This article literally hit home with me; I’m a principal at HERO Entertainment Marketing. We placed Grey Goose with Will Smith in Hitch, placed the Jaegermeister bottle on Joey and Chandler’s kitchen counter on Friends, and most recently, we placed a bottle of Chateau Gaby Cuvee in Axe’s hand on Showtime’s Billions. To the article’s point, Axe’s implied endorsement led to a very well known TV personality ordering a case the day after its airing and, once they tasted it, ordering more. We also learned that another of our industry contacts was watching Billions, researched the unfamiliar brand and made a purchase as a direct result of that exposure.

    It’s rare to get anecdotal reports of the power of this kind of influence, so I appreciate the author sharing those great examples, including his own experiences. In today’s marketing world exposures can be amplified by social media so that consumers can learn that, say, Don Draper drinks Canadian Club, even if they don’t watch the show.

  3. Jamie Wheat says:

    There is a different blend of drinks now on the market, and I don’t even know if they can be classed as cocktails? Craft spirits are continuing to grow and grow across all sectors, as with things like the non-alcoholic gin alternative Seedlip, blending of typically alcoholic drinks with non-alcoholic is something we can expect to see more and more. As well as this, there are some fascinating gins our there, and I can imagine the growing popularity of rum will start going down the same route. I have started off several new drinks distilleries (not all successful), but I have a good working relationship with a company called Distill Ventures who invest on behalf of Diego in products they believe to have huge potential. Worth checking out the company as they are great at identifying new alcohol trends and helping start-up distilleries realise their potential. It always helps when a film or tv show heavily uses a drink as well as it becomes more part of pop culture and gets a heavy promotion. https://www.distillventures.com/

  4. imagista says:

    the mad men series made me rethink about several old school cocktail that I totally forgot, now I sometimes order an old fashioned, Gibson, or a nice cold Julep like don drapper 😀

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more