Alcohol free ‘gin’ launches at £20 a bottle

In time for Dry January, Borough Wines has launched an alcohol free ‘gin’ that mimics the aromatic profile and complexity of the spirit, priced at £20 a bottle.

Called Labdanum, the 0% alcohol ‘spirit’ is made by Surendran & Bownes and is designed to give “discerning drinkers a detox-friendly spirit alternative”.

The distiller has experience in the non-alcoholic spirits arena, having developed a 0% ABV gin for the St James’s Hotel in London in 2015.

Its makers claim the organic, vegan-friendly, alcohol-free ‘spirit’ is similar to the ‘London Dry’ gin style, but has “added complexity from the use of exotic aromatics more common in perfume making than gin production”.

Among the botanicals in the juniper-dominant blend are tonka bean for richness, wormwood to add a herbaceous edge, rose water, cranberry and orris root for fruity, floral notes, and coriander seed, cinnamon, cardamom and clove for spice.

Its namesake botanical – labdanum – a rich brown resin from the rockrose shrub used since ancient times – imbues the ‘gin’ with a “deep, powerful, amber note”.

Its makers suggest enjoying it with tonic, with three parts tonic to one part Labdanum, garnished with star anise.

Last month Surendran & Bownes released Santal Gin priced at £39 a bottle at Borough Wines, which includes an exotic array of botanicals, from ambergris, wild honey from Zambia, Australian sandalwood, Darwin pea, osmanthus and white flowering plant Queen Anne’s lace.

Labdanum has gone on sale at Borough Wines’ nine shops priced at £20 for a 50cl bottle.

Could it give the wildly successful Seedlip, which bills itself as “the world’s first non-alcoholic spirit” that solves the conundrum of what to drink when you’re not drinking, competition? We’ll have to wait and see…

3 Responses to “Alcohol free ‘gin’ launches at £20 a bottle”

  1. Bill says:

    A little rich to compare this £20 a bottle (50cl) favourably without comparing LFL vs 75cl product?

    Now you won’t post this comment as it’s not favourable??

    • Geyan Surendran says:

      Hi Bill, we’ve ensured that the botanical concentration in the Edition Zero is sufficiently high that one 25ml measure should give you a comparable level of flavour and aroma to an equivalent 50ml of spirits… sans the equivalent alcohol content, of course. A bottle of Edition Zero will make 20 non-alcoholic ‘gin’ and tonics for example.

  2. Jayne says:

    Where can I buy this??

Leave a Reply to Bill Cancel reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

Business Manager - Impulse

Australian Vintage
Croydon, UK

Decanter Awards Marketing Manager

Decanter
London, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Grenache Masters 2019

Deadline : 26th April 2019

The Tuscan Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more