Beyoncé shuts down ‘Bieryonce’ beer

A New York brewery has halted production of its Beyoncé-inspired German pilsner ‘Bieryonce’ after receiving a cease and desist letter from the superstar’s lawyers.

Brooklyn’s Lineup Brewing created the brew after its owner and master brewer, Katarina Martinez, missed one of Beyonce’s concerts despite having tickets for the show.

Lineup Brewing introduced Bieryonce, during a limited run in October 2016, and because it was so popular relaunched it in November.

The beer can has the same lettering as Beyoncé’s 2013 self title album and had been available in select New York stores.

However the Lineup has since been forced to halt production of the brew after Beyoncé’s lawyers sent it a legal warning over its continuation.

“As a Hispanic, female-run business, I am very inspired by her so I thought I’d pay homage,” Martinez told Pitchfork after receiving the letter. “We’re disappointed she didn’t take it as a compliment, but oh well. It was fun while it lasted!”

The brewery has been quick to take action to salvage its German pilsner, renaming it to “Kätariná” after its owner.

In a post to its Instagram page Lineup said: “Ask and Bey shall receive 🙏🏼 Moving forward, our German Pilsner will be called “Kätariná” paying homage to our badass female brewer and owner. We’re still huge @beyonce fans 🐝”

No longer available. Credit: Lineup Brewing

One Response to “Beyoncé shuts down ‘Bieryonce’ beer”

  1. Klark Kent says:

    so in other words, these limited run beers have increased in value and become collectors items…..wouldn’t it be ironic if she was the one to buy in bulk prior to the ceasing of production, signed them and started auctioning them off in the secondary market.

    http://www.kingblockdean.com
    IG – King Block Dean
    FB – E.A.T. / Klark Kent

Leave a Reply to Klark Kent Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters