Top new products: November

Patrón Silver Tequilla one-litre gift pack

Ahead of the festive season, Patrón Tequila has released a one-litre gift box of its Patrón Silver Tequila, with its packaging inspired by Mexican Folk Art.

The brightly coloured pewter label on this year’s special-edition release features Patrón’s iconic bee design, renderings of the native Weber Blue Agave, from which Patrón Silver is created, the razor-sharp axe used to chop the harvested agave, and the traditional “tahona” stone that crushes the cooked agave before fermentation and distillation. The bottle is topped with a metallic stopper and packaged in a green gift bag.

“The distinctive label design of this year’s bottle – influenced by our rich Mexican tradition of crafting artisanal Tequila – offers a truly unique gifting option for those who enjoy and appreciate high-quality, luxury spirits,” said Lee Applbaum, global chief marketing officer at Patrón Spirits.

RRP: US$69.99.

CONTACT patrontequila.com

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