Top 10 global wine brands 2017


Brand owner: Concha y Toro

Head office: Avenida Nueva Tajamar 481 Torre Norte, Piso 15, Santiago, Chile

Tel: +562 2476 5000

UK tel: +44 (0)1895 813 444


CEO: Eduardo Guilisasti

Product range: Don Melchor, Carmín de Peumo, Gravas del Maipo, Amelia, Terrunyo, Marques de Casa Concha, Gran Reserva Serie Riberas, Casillero del Diablo, Trio, Frontera

Other group brands (not included
in the ranking): Cono Sur, Palo Alto, Viña Maipo, Maycas del Limarí,
Trivento, Fetzer, Bonterra, Almaviva

Volume 2015: 15.2m 9l cases
 Volume 2016: 16.3m 9l cases 
Change: +7.2%

Chilean wine giant Concha y Toro had a year to remember for all the right reasons in 2016, with volume sales up 7.2% to 16.3 million cases.

Despite tough market conditions last year due to exchange rate devaluations, in line with the company’s strategic focus, the premium category was the most dynamic, growing 8.6%, with 6.1 million cases sold. The region with the highest expansion was Asia, where sales volumes increased by 23%, reflected by solid growth in China (+90%), Japan (+12%) and Korea (+18%).

CYT has also been successful in building its brands, notably Casillero del Diablo – one of the world’s most powerful wine brands, which grew by 8.6% to 5.4 million cases, with the UK remaining the largest global market for the brand. Over two million cases of Casillero were sold in Britain last year helped by the company’s Wine Legend advertising campaign and recently renewed collaboration with Manchester United football club.

The Marques de Casa Concha label meanwhile, has become one of Chile’s most well respected premium brands with a particular focus on Cabernet Sauvignon and Chardonnay, with global sales growing by 5.2%, while top drop Don Melchor enjoyed a 17% rise in sales last year.

With 9,400 hectares under vine, Concha y Toro’s wines are on sale in 140 countries. “The long term commitment to quality wines has been championed by the Guilisasti family since the 1960s. Today the company is known for its modern approach, but always puts its passion for wine, and the realisation of Chile’s potential to produce world class wines, first,” said Ben Smith, Concha y Toro UK’s head of communications.

7 Responses to “Top 10 global wine brands 2017”

  1. My wife and I discovered the Barefoot brand a few years ago and it remains our entertainment beverage.

  2. KRYSTAL says:

    I just wished they stocked more products, especially the 187ml bottles, in the UK. I prefer the white Moscato and always have a nightmare trying to find it in the UK.

  3. suman says:

    Nice information i like your article. hope it will be help me

  4. Todd says:

    Why isn’t Franzia #1 at 23.7 million 9 liter equivalents? Source: Impact Databank and Wine Handbook 2017

  5. Emma Brown says:

    I love wines. Thanks for letting us know one more good wine brand. I liked the Golden Icewine Valley. Do you know any wine brands specializing in Napa Valley wines.? I have one here Would love to know some more Unique Napa Brands.

  6. M Hartmann says:

    Top ten is a useful list for wines to avoid. The huge factory approach turns me off. I want to drink wines made by farmers and winemakers not chemists and MBAs. 🙂

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